In this episode, I visit with branding expert Linda Justice. We discuss the role of a Board of Directors in corporate branding. We discuss ‘what is branding?’
- Perception of a company?
- The customer experience?
- The stakeholders’ experience?
- Investors experience?
- Employees experience?
- Is it found in print, advertising, word of mouth?
- Or is it LIVE—as in Twitter, Customers complaining or praising in real time?
Linda explains how branding is all of these things. She explains why a Board should care about branding as it helps to grow the company and protects (or harms) the company’s reputation. She also explains how With a STRONG BOARD and a STRONG ETHICAL BACKBONE and CULTURE, this enhances branding for Customers, Employees and other stakeholders. Justice also relates that a company grows on the strength of its employees and on customers buying their products and services and concludes on the note that ethics must be part of the brand to sustain and grow both.
Does your Board of Directors consider corporate branding in its strategic risk assessment?Click to tweet