In this episode, I visit with Dan Norris, Director of Training for Holt Development Services. Dan Norris is a lively, energetic and effective presenter who specializes in the science of ethical influence. He is one of only a few individuals worldwide who currently hold the CMCT designation, a specialization in the psychology of persuasion–earned directly from Dr. Robert Cialdini, the leading authority on the subject. Dan helps organizations take the latest scientific research out of the laboratory and apply it in their own day-to-day sales, leadership, and customer service applications.
Dan has a philosophy that focuses on employee development—investing only in tools, training, coaching, and outcome assessments that have been shown to positively change behavior. When not speaking and training, Dan is responsible for furthering Holt’s highly successful Values Based Leadership© programs. These programs evolved from over a decade of effective application within Holt companies and other client organizations, and Dan continues to play an integral role in its design and growth.
We discuss the work of the Holt Development company and how it interacts with other organizations. He explains what makes the method work for such a disparate group of organizations: from non-profits to commercial businesses to sports franchises, including his work with the San Antonio Spurs. Dan discusses the work on influence by Bob Cialdini informs the work of Holt Development.