Richard Lummis and I are back and we head in a different direction today. Today I have a special Halloween encore presentation of my top downloaded podcast of all-time. Yes it Branding Lessons from Count Dracula. (Who knew?)  In this episode, Richard Lummis and I explore branding for business leaders and discuss the lessons a 21st century business leader can learn from a 1930s movie character. Some of the highlights of this podcast include:

  • Count Dracula is one of the four classic Universal Pictures movie monsters from the 1930s; including the Wolfman, the Mummy and Frankenstein’s Monster.
  • What sets him apart from these other three?
  • In particular what is the Dracula brand?
  • Is it fanged teeth and a black cape?
  • Is it the signature Bela Lugosi voice?
  • Is it a bat?
  • You do not have to be a blood-sucking vampire to be a great business leader. (Or do you?)
  • It’s Halloween so have some fun.

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