Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the Compliance Podcast Network. In this episode, we discuss how to use creativity your compliance communications to have a more effective compliance program by producing a more robust Speak Up culture in your organization. In a prior podcast, we established that a Speak Up Culture requires trust and that requires changing the social environment.

Some of the highlights include:

  • How do you change your organization’s social environment to create trust?
    • It is more than simply training.
    • You must continually reinforce the right kind of behaviors and attitudes – over and over and over and over again.
  • Overcoming message fatigue.
    • If you don’t want message fatigue and you don’t want people to tune you out, you need to be creative and interesting and you need to change up the delivery mechanism to keep it fresh. You actually want your message to be jarring in a way.
    • It’s important to be interesting and entertaining, so you can put it in more places. Show up where people are.
      • Integrate into other department trainings, newsletters, meetings.
      • Use social collaboration sites.
      • Get on the video message boards.
      • Play commercials.
      • This only happens if your programming is interesting.
    • It should be Positive not Preachy. Scare tactics drive bad behavior underground.
      •  Have the message come from employees. Person-on-the-street campaigns have been successful because it comes from the people saying, this is how we feel about it. We are the kind of company that speaks up.
  • Why is transparency so important?
    • To build trust, you need to shed light on the process. Transparency is the key.
      • Share what happens after people speak up and highlight confidentiality in the process.
      • Highlight that all reports are followed up on.
      • Tell stories about things that happened – masked to protect the innocent/guilty.
      • This will help you build trust over time.
  • And what about training?
    • Training, but training for management.
    • Create a Listen Up Culture for Management.
      • Campaigns targeted at leadership. Give them a simple process for them to get help on what to do. Make it simple.
      • Give them training – teach and then use improv skills to help them be more welcoming and approachable.


Ronnie Feldman (LinkedIn)
Learnings & Entertainments (LinkedIn)
Ronnie Feldman (Twitter)

Learnings & Entertainments (Website)

60-Second Communication & Awareness Shorts – A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.

Workplace Tonight Show! Micro-learning – a library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.

Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.