Welcome to the newest addition to the Compliance Podcast Network, Compliance and Coronavirus. In this episode, In this episode, I visit with Laura Petrolino, Chief Marketing Officer at Spin Sucks. Petrolino recently wrote a blog post, entitled “Four Elements of Successful Brand Storytelling to Use Today”. I visit with Petrolino on why ‘storytelling’ is so powerful, particularly in the corporate setting during the era of Coronavirus. She details the four elements of storytelling and how you can incorporate those elements into your compliance messaging.
For more information on Laura Petrolino and Spin Sucks, click here.