SEPTEMBER 18, 2019 2019 BY TOM FOX

In today’s edition of Daily Compliance News:

  • WeWork shelves IPO. (FT)
  • Big government rivalry hampering Big Tech antitrust investigation? (WSJ)
  • How to master office small talk. (NYT)
  • Warren vows to root out corruption in Washington. (Salon)
CONVERGE is in its 4th year of bringing together the world’s leading companies for 2 days of dynamic speakers, thought-provoking breakout sessions, and opportunities to connect with like-minded professionals. You will leave the conference with new resources and best practices allowing you to continue the hard work of driving ethics to the center of your business. In today’s episode I visit with Valerie Tower, VP, Global Compliance and CCO, Visa Global Services Inc. (Visa B2B Connect) about her upcoming talk, Cross-Functional Collaboration.

It may not take a village, but it definitely takes collaboration over a common goal to build a truly robust compliance program. A strong compliance program engages more than just a firm’s compliance officers; this discussion will include practical advice and real examples of how compliance departments— large and small— can work best with their peers in legal, human resources, sourcing, audit, and risk, as well as the internal clients that they serve. In this session, we will consider how the compliance function can remain independent while still working collaboratively with the business and with its peer support functions.

For more information on Converge19, click here.

In today’s show, host Tom Fox speaks with Shaina Weisinger of Repurpose House, a company that repurposes long-form content into optimized social media posts. Shaina had years of experience in digital marketing strategy and established Repurpose House when she realized that her clients wanted repurposed content, a niche in the marketplace that no other company was filling. She chats with Tom about why repurposing is a good strategy, how she built her offshore team and her company’s 5 core principles.

Why Repurpose?

Marketers struggle to consistently create new content for social media. Usually they already have high-quality content that converted and got a lot of engagement. Repurposing proven content is a strategy Shaina specializes in: she takes longer-form content (such as blog posts, webinars and speeches) and breaks them up into many different pieces of content in a way that’s optimized for social media. If you’ve already taken the time to create the content, she says, don’t just let it die.

Building an Offshore Team

Most of Shaina’s team is based in the Philippines.  She only has full-time employees: the company has a comprehensive training program and team leaders who ensure that everyone’s skills are sharpened. Shaina says that it was important to her to build a team where everyone cared about one another, so she hires based on culture fit first. The company has weekly team meetings with everyone so they can connect. Transparency and well-being of the team is very important to her. Tom comments that he gets regular communications from the team and that he feels he has a relationship with them that he values as a customer. When you build good relationships, Shaina responds, that’s when you have great experiences.

5 Core Principles

Tom asks Shaina to talk about Repurpose House’s 5 core principles, and why she thinks they are important for the business. Shaina says that she wanted her company principles to translate her own life values and goals. These five core principles are:

  1. We actively remain cutting-edge in our market and share our knowledge with excellent educational resources for our industry;
  2. We provide a premier service with clear, streamlined communication that allows for a superior customer and team member experience;
  3. We are positive and optimistic that all events leave room to evolve and grow;
  4. Our culture enables a safe place for both team members and clients to speak honestly and openly, to cultivate a transparent environment of trust;
  5. We are a place where health, well-being and quality of life are not simply concepts but the baseline for all decisions.

Sharing Our Knowledge

Shaina believes that educating people on how to be efficient, and training them to create processes, will bring success. She is passionate about showing businesses and brands how to make their repurposing strategy simple, streamlined and efficient.

Resources

Repurpose House

Shaina on LinkedIn

The Content Coalition Podcast

SEPTEMBER 17, 2019 2019 BY TOM FOX

In today’s edition of Daily Compliance News:

  • What is risk? (Lesson #365,333) (NYT)
  • Internal whistleblower files complaint, DNI refuses to turn over to Congress. (Washington Post)
  • Int’l panel chastises FAA over 737 Max approval process. (WSJ)
  • NYC DA subpoenas 8 years of Trump taxes. (MarketWatch)

CONVERGE is in its 4th year of bringing together the world’s leading companies for 2 days of dynamic speakers, thought-provoking breakout sessions, and opportunities to connect with like-minded professionals. You will leave the conference with new resources and best practices allowing you to continue the hard work of driving ethics to the center of your business. In today’s episode I visit with Scott McCleskey, Senior Vice President / Subject Matter Expert at Eukleia North America. We visit about his presentation (together with Elizabeth Simon) at Converge19, entitled,  Mapping Ethical Risk in Your Organization.

The level of ethical risk is not uniform across an organization or over time – it varies by role, by geography, and by incentive structure. In this presentation, Simon and McCleskey will look at how you can systematically identify and classify the risk across your organization. We’ll also consider the use of the resulting ethical risk heat map as a predictive analytic and how it can be used to take a risk-based approach to allocating controls and how it can be used as a key resource for reporting to the C-suite and the Board.

 

For more information on Converge19, click here.